Cervino Ski Paradise and Thok E-bikes sign a partnership agreement

THOK E-Bikes announces a new strategic partnership with the Breuil-Cervinia/Cervino Ski Paradise resort to develop and promote outdoor activities throughout the year.

The collaboration makes THOK an official partner for both the winter and summer seasons, bringing its expertise in premium e-MTBs to an internationally renowned Alpine setting.

The agreement, already active and included in the 2025/2026 winter season, provides for THOK's participation in local initiatives and events in the area, as well as the integration of e-MTBs into Cervino Ski Paradise's summer and winter offerings.

Planned activities include the brand's presence at strategic points in the area, test rides and demos in the Bike Park during the summer season, and special activations during major events.

This partnership is part of THOK E-Bikes' broader regional strategy, designed to develop collaborations with premium destinations of international importance. Following initiatives already underway in the Finale Ligure area, the company continues to consolidate its presence in locations capable of enhancing the THOK e-MTB experience through dedicated tests, guided activities and direct contact with the public. The aim is to create meeting points in areas where the technical excellence of the product and the quality of the alpine and outdoor environment can interact, offering users a superior experience.

More information on events and initiatives will be communicated during the season: please stay tuned to the official THOK E-Bikes channels.