Vertical Winter Tour 2023 Breuil-Cervinia

Breuil-Cervinia Loc. Cretaz.
28th - 29th -30th December 2022

Program of the day:

9:00 am: Opening Vertical Village
9:00 am: Start Free Skitest Elan/Blossom
9:30 am: Tasting teas and sweets Ricola, chocolate Vanini, products Ventura and Amaro Lucano
9:30 am: Opening Nissan Lounge with tasting Coffee Filicori Zecchini
10:00 am Nissan Drive test area opening
12:00 am: Stage Games with Partner Awards
12:30 am:  "Guess the Song" with Radio Deejay
1:00 pm: Tasting Hot Chocolate Vanini
4:00 pm:  Village Animation with Partner Awards

December marks, as usual, the start of the Vertical Winter Tour, the traveling event - now in its fourteenth edition - that will touch 9 Italian ski resorts located from the Alps to the Apennines for a total of 19 days of pure fun on the snow.
A great novelty is the debut of Nissan e-power as title partner: e-power is the electrified powertrain patented by Nissan, with simple and revolutionary operation. There is an electric motor that moves the wheels of the car and a thermal engine that produces energy. The new Nissan X-Trail e-power is as agile and quiet as an electric vehicle, but without charging at the plug. In fact, you just need to fill up with petrol to travel by electric for 950 kilometers. The thermal engine is very efficient thanks to the variable compression ratio, another Nissan patent, and turns on only when it is necessary to recharge the battery, thus ensuring low consumption and low emissions. The new Nissan X-Trail also has an additional Nissan patent, the e-4ORCE, and is the all-wheel drive system for electrified engines.

We start, as usual, from Breuil-Cervinia (28-29-30 December), and then touch San Martino di Castrozza, Alleghe, Canazei, Prato Nevoso, Aprica, Pila ... with a successful format that has reached 26 editions (14 winter, 11 summer and an "Urban" in spring!) and that makes fun and relax tens of thousands of people on the ski slopes of Italy
Sport, Music and Fun is also in 2022-2023 the theme of the event, a format able to entertain a very large audience, from boys to adults, with a beautiful village on the snow of 900 square meters with free admission (hours 9-16:30) and many activities to do from morning to late afternoon.
The media partner will once again Radio Deejay, which in each stage will bring their Talent on the stage of the Village and that in Cervinia will see the presence of the legendary Mario Fargetta, with his DJ set (starting at 22.00), the torchlight procession of ski instructors and fireworks under the Matterhorn for an "early New Year’s Eve" (30th December) that promises to be really exciting.

Heating guests every day from 3:00 pm  to 4:30 pm will be provided by the hot chocolate of Vanini, premium brand of ICAM Cioccolato, a company from Lecco founded in 1946 and today leader in the production of chocolate. Also at the Vanini stand, it will be possible to take part in a fun quiz of prizes dedicated to sustainability - an identity factor for ICAM, who is committed to respecting the natural cycles of the supply chain and to establishing ethical relationships with all workers - and tasting the Peruvian Bagua mini-bars of dark chocolate. A unique cocoa, primitive because it dates back to the culture of the Maya but surprisingly innovative in the aromatic profile and in the numerous combinations that will conquer all palates, even the most demanding.
Ricola, historical partner of the Tour, invites skiers and not under his igloo to taste the goodness of the unique and original candy with 13 Swiss alpine herbs and tasty herbal teas, always grown with natural methods in the Swiss Alps. You can also try your hand at a game of skill "Throw the ball, make the center and discover why Ricola is the Original", to discover all the Originality of Ricola.

Among the protagonists of the 9 stages also the inevitable Amaro Lucano, the perfect ingredient for any event related to fun. The famous bitter of Pisticci will be present inside the Area Village with a custom stand, where skiers and mountain lovers can enjoy a break of pure relaxation and taste the product served in the new version perfect serves: strictly iced. All visitors will also be able to participate in Lucano activities scheduled every day and win the personalized gadgets put in the prize.
Ventura, the protagonist of healthy food, will be for the first time official sponsor of the Tour, offering the whole community a selection of functional mixes based on dried fruit, and chocolate. To get your fill of Goodness and Wellness on the snow and give energy to fun!

Elan and Blossom Skis will be the partners for the ski trials while Hyra will dress as usual all the staff of Vertical.
Vertical Tour also lives on social media, with constant coverage on Facebook and Instagram, to follow the event simply use the hashtag #verticaltour.
"We are really pleased to launch this edition nr 14 of the Vertical Winter Tour - concludes Flavio Gallarato, patron and organizer of the event and CEO of Event’s Way - This is the format with which we started in 2008 and which is going to become, so to speak, adult. Also this year we have many partners and supporters and we expect important presences in all the stages that we will do: we wait for many skiers and not in our Vertical Village to refresh, relax and entertain them!".

The numbers:
• 14 editions of Vertical Winter Tour since 2008
• 11 editions of Vertical Summer Tour since 2011
• 1 edition of Vertical Urban Tour from 2022
• Over 4,000,000 participants in previous editions
• Over 100,000,000 people reached over the years by social communication
• Over 3,000,000 views of published video content